Five months ago on one of my days off from work I drove into Hollywood, to a little bar on Melrose, shortly after I grabbed my morning bagel and latte. It wasn’t to drink my face off in the middle the day. My good buddy Tom was using the bar to film a video for his newly created YouTube channel dubbed Player Piano. Although he had no content yet, the first shoot was an ambitious one. He’d secured the rights to “Kaneda’s Theme” from the popular Japanese anime Akira, and his partner Sonya Belaousova had written a unique piano arrangement for the tune. My job that day was to take some behind-the-scenes photos, and hopefully wrangle Tom and Sonya away from their jobs to recite a script I’d written for a crowdfunding campaign. After all the success Tom and Sonya had together working for comic book legend Stan Lee’s YouTube channel “World Of Heroes” I offered to help them launch their new independent channel by managing their social media accounts and the crowdfunding campaign. After seeing Tom’s work producing content for someone else — and hearing Sonya’s incredible interpretations of popular theme music — I had no doubt the duo would succeed in their new venture. It took five long months, but today that crowdfunding campaign finally launched.
The Player Piano IndieGoGo campaign has a goal of $60,000 and will run through the end of December. Tom and Sonya’s plan for the immediate future is to fund the next five videos they have planned with that money. And it’s my goal to ensure that they reach — and surpass — that amount. Which is why I’m devoting space here (and pretty much every other place on the Internet where I have some modicum of influence) to preaching the gospel Player Piano. Again, I’ve seen what Tom’s capable of doing when directing/producing content in various forms (directing short films to shows and…uh…whatever you call this) and Sonya truly is a special talent. I believe that Player Piano can transcend your typical YouTube music channel and become something bigger. And because YOU all inherently trust ME never to steer you wrong when it comes to things like music and booze and the best restaurants in town, then by the transitive law of addition you all need to start believing in the potential of Player Piano as well.
I don’t do this often. In fact I think I’ve only done it once before (and once as a joke). But the point of this post is to drive you who is reading this to a bunch of different websites to pledge your support for Player Piano. First — if you aren’t already — you need to subscribe to the YouTube channel, follow Player Piano (it’s mostly me, so it’s kind of funny?) on Twitter, and “Like” Player Piano on Facebook (it’s sometimes me, so it’s sometimes funny?).
Then, I want you to go over to the IndieGoGo campaign page, watch some of the videos and read more about the channel. If anything on that page connects with you, I ask that you donate to the cause. If it’s the idea of becoming a part of a community of music fans, if it’s Sonya’s interpretation of the theme from Tetris, or if you just think Tom is a sexy motherfucker…donate to the cause. Most of you come to Swan Fungus because you’re music fans like I am. Whether it’s weird drugged-out psychedelic rock or wrist-slitting downer folk or Bernhard Glückman “air mixes”, this has long been a place for fans of music to congregate. All I ask is that you take the time to check out Player Piano and considering helping it off the ground. Who knows, you might be helping a little baby media empire take its first steps.
Standard Swan Fungus plea bargain rules apply. Since I’m running the campaign I get to see who each and every donor is. If one of you gives money to the cause I will take you out for a night of drinking the next time you’re in the LA area. I’ll probably end up losing money in the long run, but again I think this is totally worth it.
Wish us luck. Show some love. Donate. Subscribe. Thanks!
Blur – For Tomorrow (single version) [MP3]
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